Esteem

Fully Implantable Hearing Device

As Interactive Director at DevicePharm, I worked closely with the client and the Creative Director to launch this one-of-a-kind product. Esteem is the first, fully implantable hearing device for adults with moderate to severe sensorineural hearing loss. The campaign development included branding, creative concept & messaging, print marketing materials, a TV commercial, website, and in-office mobile sales application.

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Esteem Hearing iPad App

This mobile marketing tool was designed to enable the sales reps in the field and the doctors in their offices to introduce Esteem’s novel technology. With compelling visuals, emotional video testimonials, and a detailed animated mechanism of action, the experience is designed to convey pure confidence.