Esteem
Fully Implantable Hearing Device
As Interactive Director at DevicePharm, I worked closely with the client and the Creative Director to launch this one-of-a-kind product. Esteem is the first, fully implantable hearing device for adults with moderate to severe sensorineural hearing loss. The campaign development included branding, creative concept & messaging, print marketing materials, a TV commercial, website, and in-office mobile sales application.
